It's insulting. We were once
persons, now we became
consumers. Once upon a time there were
Personnel Departments, now we have
Human Resources Departments; we got
downgraded to a
resource.
Commodification and
profit not only shape our language, but they also dominate every aspect of modern life, from how we view the world as individuals, to social institutions. Politics, media, foreign policy, and even healthcare and science are driven by
profits these days.
It is
insanity to reduce life to
profit. Without giving it any serious thought, most of us believe that our lives would be much better if we earned more. Will it?
Social Darwinism has driven us into
collective delusion. Our obsession with
profit has blinded us; We have lost one of our most cherished human qualities,
foresight. Take for example
global warming, which is threatening our very existence.
Global warming is melting the Arctic ice, and rather than see it as a problem to tackle,
multinational corporations, backed by corporate states, are moving in to take advantage of the situation. Corporations and governments understand the threat
climate change poses, yet, like a gambler who just can't stop, they are addicted to
profits. When we cross the
point of no return, hopefully other species will
profit from our extinction.